All Business & Blogging Posts Content Marketing Strategy
January 18th, 2016
The ultimate editorial calendar for small business owners and bloggers
Content creation is always on my mind. If you write online or communicate for a living, it’s probably always on your mind too. Especially if you’re a blogger, and most especially if you’re a new blogger.
I’m not a new blogger. I started my first blog in 1998, writing personal stories several times a week. Other blogs came and went before I started KylaRoma.com, but I’ve never stopped writing somewhere for more than a few weeks since.
For many bloggers & small business owners, the question “What will I post next?” is a constant, gentle hum in the back of their minds.
Over time, my relationship with that question has changed, and now it feels like a wise friend, gently checking in on me.
But for many of the business owners and bloggers (and for me in the past!) the question “What will I post next?” feels more like a threat. Or if not a threat then like a question asked by an insistent, judgemental distant relative.
As a blogger and business owner, the best way I’ve found to change my relationship with content creation is through planning.
No matter how much or little I write each month, even 10 minutes of planning a week can make an enormous impact on its success and how much it helps my audience.
I’m recommitting to an editorial calendar this year, and since I’m committed to sharing my process with you and making it easier for you to succeed, I’ve designed an editorial calendar for bloggers and business owners that I’d look forward to using. I hope you will too!
Download the free ultimate marketing planner for small business owners
Please sign me up and send me the editorial calendar
I don’t want to re-invent the wheel, but most editorial calendars don’t serve the needs of bloggers and business owners very well. They’re either glorified calendars with no context for what you should post, and when, or they’re all context with nowhere for you to plan.
For small business owners, freelancers, designers, content marketers, and infopreneurs, there is a whole set of different high and low times throughout the year that aren’t captured by an editorial calendar. It can take 2 – 3 years to discover them on your own!
Aggravating, right?
I’m calling this the Ultimate Editorial Calendar for small business owners and bloggers because it solves all of those problems:
- You have space to decide on your product or service focus each month.
- You can choose a theme for each month, quarter or year to create content around.
- There’s a big section for notes each month, where you can add niche events and reminders for the next year.
- Special events, major launch seasons and the timing of North American seasonal changes are listed.
- There’s also a PR pitching timeline for each month, so you can tell at a glance when your content is likely to get published if you pitch a blog post, the online version of a major media website, or a print magazine. You won’t need to guess when it’s the right time to pitch seasonal content and get the edge in your niche.
Every niche has its own day and each culture has its holidays, but I hope it gets you started and makes your work a lot easier!
Download the free ultimate marketing planner for small business owners
Please sign me up and send me the editorial calendar
Thank you for this, Kyla! Very helpful!
This looks very helpful, Kyla! Thanks for sharing. :)
Thanks Nikkiana, I hope you enjoy it!