Attract your ideal customer Content Marketing Strategy Simple sales system
Recently I had a conversation with a stranger. As we sat next to one another while we traveled, we had ample opportunity to chat and quickly moved through the small talk you’d expect – things like weather, the experience we were sharing, where we were headed, and the like. Then we ran out of common ground, long before we arrived. […]
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Attract your ideal customer Conversion Optimization Productivity for Entrepreneurs
Planning and creativity really DO go together. Sounds counter-intuitive? But it’s true, at least in the right circumstances and context. Planning your campaigns (a.k.a. launches) might sound dull as dry toast, but it’s actually a painless process that gives you the freedom and confidence to be really creative in your business. You already know that planning isn’t an all-knowing crystal […]
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Attract your ideal customer Content Marketing Strategy Conversion Optimization
I’ve seen super smart, and savvy women dissolve into tears during a launch. I’ve listened while perfectly sane, rational entrepreneurs rant about the unpredictability of their sales system and worry aloud if their thoughts indicate they’ve lost their edge/perspective/marbles. So, what’s so emotional about marketing? There’s something very emotional about working for months with focused intensity, checking zillions of things […]
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Attract your ideal customer Conversion Optimization Simple sales system
There’s more to the bottom line than revenue. Money is necessary, for sure. Loving what we do as entrepreneurs doesn’t mean we work for free. That’s why sales systems are designed to hit revenue targets and generate results. We need to keep money flowing so creativity can flow too, right? Certainly, professional satisfaction means looking at the bottom line – […]
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All Business & Blogging Posts Conversion Optimization Simple sales system
Want a repeatable sales process? You’ve got to track metrics. But not just any old metrics. Track the numbers that matter – the ones that help you really evaluate how you’re doing and give you insight so you can make better decisions. You don’t need to go overboard and track everything – unless that gets you excited, in which case […]
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