Attract your ideal customer Conversion Optimization Productivity for Entrepreneurs
Running a marketing campaign for your business feels chaotic, right? So much work goes into a campaign in the hopes of a big return. It can be emotional and stressful and sort of crazy feeling. Recently, I shared my view that confidence is the cure for chaos. (You can read that post here if you missed it.) But, even when […]
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Attract your ideal customer Conversion Optimization Simple sales system
“Launch Mode” a.k.a. a socially acceptable euphemism for chaos. At least, this is how it feels to many of us. We say things like “well, I’m in the middle of a launch right now, so…” or “That will have to wait until after the launch.” We use “the launch” as an excuse for missing details, avoiding conversations, and scarfing comfort […]
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Attract your ideal customer Content Marketing Strategy Conversion Optimization
When you think about selling or launching, do you think about: High anxiety launches and focused intensity, or Quiet mastery and day-to-day implementation If it were up to me, you’d think about the second. Why? Because sales is a function of your business, not an event. It should be business as usual, the normal way you do things, an everyday […]
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Content Marketing Strategy Conversion Optimization Simple sales system
If you’re anything like me, when you first thought about selling your work, your worry was: “I have this work that I want to get out into the world… but how will I catch anyone’s attention long enough for them to buy it?!”. After Googling, attending free workshops and completing more worksheets than you care to think about the internet […]
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Attract your ideal customer Content Marketing Strategy Simple sales system
When you look at the online business world, it’s not hard to get the impression the path to success follows one track. Attract thousands of subscribers, sell them a product for $97, then rinse and repeat until you have a six figure business. Sound familiar? Now, does a big audience hurt? Of course not. But it’s completely untrue that a […]
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