Conversion Optimization

Think your business needs more traffic? Here’s why you don’t.

One of the things that I hear from business owners all the time is that they need more website traffic. I understand the thinking and I’ve been there too. More traffic feels like it means more chances to find your people, right? To some extent that’s true, but focusing on your traffic can also be a big distraction. That’s because […]

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Ethical Image Sourcing Shortcuts for Bloggers

Unless you exclusively blog using your own photography, when a blogger chooses which images to post on their blog the decision can be… political. Lately I’ve been more and more interested in learning more about copyright for photographers, and how bloggers can help make life better for other creative types by being intentional about which images they circulate to their audience. The basic […]

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