Conversion Optimization

Plan your sales so you can predict your freelance income

Planning and creativity really DO go together. Sounds counter-intuitive? But it’s true, at least in the right circumstances and context. Planning your campaigns (a.k.a. launches) might sound dull as dry toast, but it’s actually a painless process that gives you the freedom and confidence to be really creative in your business. You already know that planning isn’t an all-knowing crystal […]

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How to take the emotion out of marketing

I’ve seen super smart, and savvy women dissolve into tears during a launch. I’ve listened while perfectly sane, rational entrepreneurs rant about the unpredictability of their sales system and worry aloud if their thoughts indicate they’ve lost their edge/perspective/marbles. So, what’s so emotional about marketing? There’s something very emotional about working for months with focused intensity, checking zillions of things […]

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4 things to consider when evaluating your sales system

There’s more to the bottom line than revenue. Money is necessary, for sure. Loving what we do as entrepreneurs doesn’t mean we work for free. That’s why sales systems are designed to hit revenue targets and generate results. We need to keep money flowing so creativity can flow too, right? Certainly, professional satisfaction means looking at the bottom line – […]

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