All Business & Blogging Posts Attract your ideal customer Content Marketing Strategy
Don’t other people’s marketing campaigns always look like one part magic, one part miracle? We know that behind the scenes, for a business to be a success there’s a lot of hard work, but from the outside, it’s really hard to tell what that actually is. Aside from Facebook ads, that is. (Am I right?) I’ve had the privilege of […]
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Attract your ideal customer Conversion Optimization Productivity for Entrepreneurs
Running a marketing campaign for your business feels chaotic, right? So much work goes into a campaign in the hopes of a big return. It can be emotional and stressful and sort of crazy feeling. Recently, I shared my view that confidence is the cure for chaos. (You can read that post here if you missed it.) But, even when […]
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Attract your ideal customer Conversion Optimization Simple sales system
“Launch Mode” a.k.a. a socially acceptable euphemism for chaos. At least, this is how it feels to many of us. We say things like “well, I’m in the middle of a launch right now, so…” or “That will have to wait until after the launch.” We use “the launch” as an excuse for missing details, avoiding conversations, and scarfing comfort […]
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Attract your ideal customer Content Marketing Strategy Conversion Optimization
When you think about selling or launching, do you think about: High anxiety launches and focused intensity, or Quiet mastery and day-to-day implementation If it were up to me, you’d think about the second. Why? Because sales is a function of your business, not an event. It should be business as usual, the normal way you do things, an everyday […]
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All Business & Blogging Posts Conversion Optimization Productivity for Entrepreneurs
Measuring growth in our business ventures with a quarterly review can feel like a complex and all-engrossing task of its own. Keeping track of metrics like followers, email subscribers, and site views… all these numbers can feel very cold and unfriendly at times. Especially when we are trying to generate enthusiasm to build new and exciting opportunities for your business. […]
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