Conversion Optimization

How to attract customers who buy your product

Last week I shared why online business owners must separate marketing from publishing in our minds. The quick recap? It’s eating our businesses by limiting the possibilities that we see. Specifically, we start thinking about social media platforms and publishing first, and our business goals second. We need to think bigger than platforms. We need to put our business goals […]

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Entrepreneurial burnout’s evil twin

Do you find that your clients come to you asking for the same thing… …and they all mean something completely different? That’s absolutely the case for me, and for the marketing problems that send business owners looking for help from a strategist like me. But over time, I’ve noticed overwhelming themes in where most small business marketing challenges start and […]

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