Content Marketing Strategy

Three easy steps to passively attract new customers to your website (a.k.a. How to optimize website SEO)

Doesn’t passively attracting new customers to your website sound great? And at first glance, SEO optimization sounds complicated and technical. But they’re one and the same – and SEO doesn’t have to be hard. In fact, it’s quite easy to start. And it means that thoughtful small business owners and bloggers can win more customers with a few moments of […]

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What I did (and stopped doing!) so my husband could quit his job and join my business full-time

It’s rare that I have a huge announcement to share with you. However, this is one of those rare moments where I need to shout “Stop the presses!” because something incredible that’s happened. And it’s all because of this blog.Big news: My husband, Jesse, has officially quit his job to join my business full time!It’s surreal, but it’s true! We […]

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How to build community around your business before you’re ready (Jenna Kutcher case study)

When you first start your business, the initial launch is both thrilling and terrifying! If you’re anything like me, as soon as getting your big idea out into the world started to feel real, two voices popped into your head: Voice of your inner Disney Princess: “If I do this business thing right, this could be my big break! It […]

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