Content Marketing Strategy

How to attract customers who buy your product

Last week I shared why online business owners must separate marketing from publishing in our minds. The quick recap? It’s eating our businesses by limiting the possibilities that we see. Specifically, we start thinking about social media platforms and publishing first, and our business goals second. We need to think bigger than platforms. We need to put our business goals […]

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Build hype through a new launch campaign – without annoying your list

One of the main concerns that I hear from clients when we work on the email marketing aspect of their launch campaign strategy is that they don’t like launching because they’re worried about annoying their list. No matter how big your list is, it’s a great instinct to keep your customer’s feelings in mind. Your list is made up of […]

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A simple tool to organize group coaching and mastermind calls

This year I’ve had the opportunity to host group coaching calls, create mastermind groups with friends and lead mastermind groups as part of courses. It’s energizing and fascinating, and it’s also created interesting problems to solve.Since I’m an overachiever who loves systems and organization more than Leslie Knope, I quickly realized that I don’t want to run a group coaching […]

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