Kyla Roma

Attract your ideal customer Content Marketing Strategy Conversion Optimization

How to take the emotion out of marketing

I’ve seen super smart, and savvy women dissolve into tears during a launch. I’ve listened while perfectly sane, rational entrepreneurs rant about the unpredictability of their sales system and worry aloud if their thoughts indicate they’ve lost their edge/perspective/marbles. So, what’s so emotional about marketing? There’s something very emotional about working for months with focused intensity, checking zillions of things […]

Attract your ideal customer Conversion Optimization Simple sales system

4 things to consider when evaluating your sales system

There’s more to the bottom line than revenue. Money is necessary, for sure. Loving what we do as entrepreneurs doesn’t mean we work for free. That’s why sales systems are designed to hit revenue targets and generate results. We need to keep money flowing so creativity can flow too, right? Certainly, professional satisfaction means looking at the bottom line – […]

Attract your ideal customer Conversion Optimization Productivity for Entrepreneurs

9 quick ways to convert more website visitors into customers

You’re walking down the street, and you see a new shop has opened up. In a few short seconds you take in the storefront, the window display, the signage and you decide if you want to go in. This is how customers approach your website. When a new visitor to your site arrives, they’re making quick judgments: who are you? […]

Attract your ideal customer Content Marketing Strategy Simple sales system

How to plan a launch using your strengths and personality

No matter what kind of business you run, if you have multiple offers, you have an active marketing calendar. And that can make it feel like no matter how well you plan a launch, you never really get a break from promotional crunch time. Even with a great team, solid routines, and knowing what’s coming down the pipe, getting your […]

Attract your ideal customer Content Marketing Strategy Simple sales system

Doing too much? Make marketing an extension of your promotion personality

Marketing and attracting attention to your work can be draining – even more so if you launch your offers throughout the year. Marketing your business can turn your plans upside down, fill your calendar with overdue to do’s and turn the best delegators into bottlenecks. The pressure and chaos of selling or launching live can suck the fun out of having […]