Attract your ideal customer Conversion Optimization Simple sales system
“Launch Mode” a.k.a. a socially acceptable euphemism for chaos. At least, this is how it feels to many of us. We say things like “well, I’m in the middle of a launch right now, so…” or “That will have to wait until after the launch.” We use “the launch” as an excuse for missing details, avoiding conversations, and scarfing comfort […]
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Attract your ideal customer Content Marketing Strategy Conversion Optimization
When you think about selling or launching, do you think about: High anxiety launches and focused intensity, or Quiet mastery and day-to-day implementation If it were up to me, you’d think about the second. Why? Because sales is a function of your business, not an event. It should be business as usual, the normal way you do things, an everyday […]
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Attract your ideal customer Content Marketing Strategy Simple sales system
When you look at the online business world, it’s not hard to get the impression the path to success follows one track. Attract thousands of subscribers, sell them a product for $97, then rinse and repeat until you have a six figure business. Sound familiar? Now, does a big audience hurt? Of course not. But it’s completely untrue that a […]
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Attract your ideal customer Content Marketing Strategy Simple sales system
Recently I had a conversation with a stranger. As we sat next to one another while we traveled, we had ample opportunity to chat and quickly moved through the small talk you’d expect – things like weather, the experience we were sharing, where we were headed, and the like. Then we ran out of common ground, long before we arrived. […]
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Attract your ideal customer Conversion Optimization Productivity for Entrepreneurs
Planning and creativity really DO go together. Sounds counter-intuitive? But it’s true, at least in the right circumstances and context. Planning your campaigns (a.k.a. launches) might sound dull as dry toast, but it’s actually a painless process that gives you the freedom and confidence to be really creative in your business. You already know that planning isn’t an all-knowing crystal […]
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