Is your launch strategy leaving money on the table?

When you think about selling or launching, do you think about: High anxiety launches and focused intensity, or Quiet mastery and day-to-day implementation If it were up to me, you’d think about the second. Why? Because sales is a function of your business, not an event. It should be business as usual, the normal way you do things, an everyday […]

All Business & Blogging Posts Conversion Optimization Productivity for Entrepreneurs

August 22nd, 2017

How to Connect Intuition and Data in a Quarterly Review

Measuring growth in our business ventures with a quarterly review can feel like a complex and all-engrossing task of its own. Keeping track of metrics like followers, email subscribers, and site views… all these numbers can feel very cold and unfriendly at times. Especially when we are trying to generate enthusiasm to build new and exciting opportunities for your business. […]

Content Marketing Strategy Conversion Optimization Simple sales system

August 8th, 2017

Three critical ways entrepreneurs self-sabotage sales

If you’re anything like me, when you first thought about selling your work, your worry was: “I have this work that I want to get out into the world… but how will I catch anyone’s attention long enough for them to buy it?!”. After Googling, attending free workshops and completing more worksheets than you care to think about the internet […]

Attract your ideal customer Content Marketing Strategy Simple sales system

July 25th, 2017

How to build a small, highly engaged community around your brand

When you look at the online business world, it’s not hard to get the impression the path to success follows one track. Attract thousands of subscribers, sell them a product for $97, then rinse and repeat until you have a six figure business. Sound familiar? Now, does a big audience hurt? Of course not. But it’s completely untrue that a […]

Attract your ideal customer Content Marketing Strategy Simple sales system

June 27th, 2017

Stop being polite to build a stronger relationship with your audience

Recently I had a conversation with a stranger. As we sat next to one another while we traveled, we had ample opportunity to chat and quickly moved through the small talk you’d expect – things like weather, the experience we were sharing, where we were headed, and the like. Then we ran out of common ground, long before we arrived. […]