Plan your sales so you can predict your freelance income

Planning and creativity really DO go together. Sounds counter-intuitive? But it’s true, at least in the right circumstances and context. Planning your campaigns (a.k.a. launches) might sound dull as dry toast, but it’s actually a painless process that gives you the freedom and confidence to be really creative in your business. You already know that planning isn’t an all-knowing crystal […]

Attract your ideal customer Content Marketing Strategy Conversion Optimization

May 24th, 2017

How to take the emotion out of marketing

I’ve seen super smart, and savvy women dissolve into tears during a launch. I’ve listened while perfectly sane, rational entrepreneurs rant about the unpredictability of their sales system and worry aloud if their thoughts indicate they’ve lost their edge/perspective/marbles. So, what’s so emotional about marketing? There’s something very emotional about working for months with focused intensity, checking zillions of things […]

Attract your ideal customer Conversion Optimization Simple sales system

May 17th, 2017

4 things to consider when evaluating your sales system

There’s more to the bottom line than revenue. Money is necessary, for sure. Loving what we do as entrepreneurs doesn’t mean we work for free. That’s why sales systems are designed to hit revenue targets and generate results. We need to keep money flowing so creativity can flow too, right? Certainly, professional satisfaction means looking at the bottom line – […]

All Business & Blogging Posts Conversion Optimization Simple sales system

May 10th, 2017

The 5 metrics to watch for a successful sales campaign

Want a repeatable sales process? You’ve got to track metrics. But not just any old metrics. Track the numbers that matter – the ones that help you really evaluate how you’re doing and give you insight so you can make better decisions. You don’t need to go overboard and track everything – unless that gets you excited, in which case […]

Attract your ideal customer Conversion Optimization Productivity for Entrepreneurs

May 3rd, 2017

9 quick ways to convert more website visitors into customers

You’re walking down the street, and you see a new shop has opened up. In a few short seconds you take in the storefront, the window display, the signage and you decide if you want to go in. This is how customers approach your website. When a new visitor to your site arrives, they’re making quick judgments: who are you? […]